How To Win Work

This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.

Aceasta carte indispensabila, scrisa de unul dintre cei mai influenti marketeri din arhitectura, va demistifica relatiile publice si marketingul pentru toti arhitectii, fie in cabinete mari, fie ca practicieni unici.