Humanizing B2B

There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.

Exista un nou adevar in marketingul B2B: daca doriti sa mutati produse, trebuie sa mutati oamenii. Pentru a obtine o crestere transformationala, trebuie sa va eliberati de marketingul bazat pe caracteristici si sa descoperiti puterea povestii.