Idea Searching for Design

The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.

The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.

A doua editie a Cautarii de idei examineaza metodele de generare si identificare a ideilor si va invata sa intelegeti ceea ce este observat si inregistrat. Folosind ilustratii fastuoase, studii de caz concise si exemple practice, exploreaza modul in care experientele, contextele si referintele diferite sunt importante in identificarea unei idei care este adecvata pentru un anumit individ, publicul tinta sau cultura.