Impact of New Media in Tourism

Provides theoretical and practical contributions in tourism and communication, including current research on the influence of new media and the active role of consumers in tourism. Coverage includes digital marketing, social media, and online branding, with a focus on decision making and increasing the visibility of products and destinations.

Ofera contributii teoretice si practice in turism si comunicare, inclusiv cercetarile actuale privind influenta noilor media si rolul activ al consumatorilor in turism. Acoperirea include marketing digital, social media si branding online, cu accent pe luarea deciziilor si cresterea vizibilitatii produselor si destinatiilor.