Implementing Value Pricing

* The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital.

* Majoritatea covarsitoare a firmelor profesionale isi pretuiesc serviciile prin metoda veche de facturare pe ora, o metoda cu multe defecte * Aceasta noua carte demonstreaza ca exista un model superior pretului pentru serviciile profesionale, o schimbare a modelului de afaceri de la ,,Vindem timp" la ,,Vand capital intelectual.