The Influence Agenda

This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.

Aceasta carte stabileste o modalitate sistematica de a intelege pe cine trebuie sa influentezi, cum sa evaluezi prioritatea pe care o acorda fiecarei persoane, ce tactici vor functiona cel mai bine si cum sa-ti planifici si sa-ti implementezi campania. Ofera instrumente si procese puternice care folosesc psihologia influentei si le intemeiaza pe experienta de gestionare a proiectelor si a schimbarii.