Influencer Marketing

Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

Influencerii ofera brandurilor posibilitatea de a transmite mesajele de comunicare si marketing ,,corecte" unui anumit public tinta. Acesta este unul dintre primele manuale care exploreaza fenomenul Marketingului prin Influente si modul in care acesta se incadreaza in comunicarea de marketing pentru a construi branduri si comunitatile acestora.