Influencer Marketing

This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Aceasta carte discuta si dezbate complexitatile marketingului de influenta, aruncand o lentila critica si interdisciplinara asupra practicilor sale, consumului si impactului social de anvergura. Capitolele din aceasta carte au fost publicate initial ca un numar special al Journal of Marketing Management.