Innovation and Capacity Building

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.

Aceasta carte exploreaza modul in care organizatiile contemporane abandoneaza tacticile conventionale pentru a supravietui si a creste intr-un peisaj de afaceri in continua schimbare, analizand aspecte fundamentale ale managementului, marketingului si strategiei dintr-o perspectiva interdisciplinara.