Innovation Approach

Revisiting the fundamentals of innovation by considering the strengths and weaknesses of Design Thinking and the Lean Startup, expert David C. Roach focuses on innovation management and emphasizes the importance of managing the front-end of innovation, where critical decisions are made and concepts are shaped.

Revizuind fundamentele inovatiei, luand in considerare punctele forte si punctele slabe ale Design Thinking si Lean Startup, expertul David C. Roach se concentreaza pe managementul inovatiei si subliniaza importanta gestionarii front-end-ului inovatiei, unde se iau deciziile critice si se modeleaza conceptele. .