Informatii despre carte
Detalii despre editie
DETALII
Citeste mai mult
Descriere RO
Innovation in Marketing, Volume 23 in the Review of Marketing Research series, brings together a diverse set of scholarly contributions that advance theoretical understanding of innovation in marketing.
EdituraEmerald Publishing Limited
Dimensiuni229 x 152 x 18
Data Publicarii30/11/2026
FormatCartonata
Numar pagini264
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
Inovatia in marketing, volumul 23 din seria Review of Marketing Research, reuneste un set divers de contributii academice care promoveaza intelegerea teoretica a inovatiei in marketing.