Innovation Odyssey

This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.

Aceasta carte spune povestea unui proiect de dezvoltare a unei masini electrice low-cost, un obiectiv considerat anterior imposibil. O aventura in management si inovare tehnica, proiectul a reprezentat o descoperire in inovarea culturala, deoarece a reunit organizatii franceze, japoneze, indiene si chineze pentru a livra o masina pentru piata europeana.