Innovation Ultimatum

Today, businesses face a veritable tsunami of digital transformation as six huge technology waves combine together and crash on their shores within a single decade. Together, they will remake every business and every industry on the planet. And like those businesses who endured the digital transformations of the past thirty years-- the PC productivity revolution, the rise of the web, the shift to mobile, and cloud computing--those that are first to understand and embrace these transformations will be disproportionately rewarded by the market.

Many business leaders experience a constant stream of tactical priorities that distract them from the strategic responsibility of understanding how new technology will reshape the business landscape three, five, and ten years in the future. This book provides leaders with an accessible guide to the key technologies that will reshape business in the coming decade and shares a set of strategic questions every leader will need to ask and answer to prepare for business in the 2020s.

Readers will learn how a wide range of industries are already embracing these technologies to streamline operations, serve new customers in new ways, and create new value. By understanding the implications of technology-driven change across a wide range of industrial sectors--from agriculture to construction, and from healthcare to transportation--every leader can draw important insights which they can apply to their own business. A hospital manager will gain inspiration by understanding new "Industry 4.0" manufacturing techniques, and a retailer will be able to develop valuable new ideas by understanding the latest in precision farming. Readers are encouraged to steal ideas with pride.

Astazi, companiile se confrunta cu un adevarat tsunami de transformare digitala, in timp ce sase valuri tehnologice uriase se combina si se prabusesc pe tarmurile lor intr-un singur deceniu. Impreuna, vor reface fiecare afacere si fiecare industrie de pe planeta.