Insider's Guide to Working with Universities

Advocates for the missions and structures that make universities unique among American enterprises. While they acknowledge the challenges faced when working with academic institutions, the authors argue that understanding institutional mission is essential to improving the effectiveness of business leaders who engage in higher education.

Sustine misiunile si structurile care fac universitatile unice printre intreprinderile americane. Desi recunosc provocarile cu care se confrunta atunci cand lucreaza cu institutii academice, autorii sustin ca intelegerea misiunii institutionale este esentiala pentru imbunatatirea eficientei liderilor de afaceri care se angajeaza in invatamantul superior.