Insights, Innovation, and Analytics for Optimal Customer Engagement

Covers the latest research in customer engagement, and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in creative ways.

Acopera cele mai recente cercetari in implicarea clientilor si include teorii care stau la baza, metode inovatoare, o revizuire a literaturii existente, analize de implicare si perspective pentru marketeri cu referire la implicarea clientilor. Cartea acopera diferite categorii de produse, industrii si sectoare care lucreaza pentru a implica clientii in moduri creative.