Instructor's Manual for Strategic Marketing Cases in Emerging Markets

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.

Acesta este un insotitor de predare pentru studiile de caz furnizate in cartea ,,Cazuri strategice de marketing in pietele emergente" si are scopul de a ajuta profesorii si formatorii sa urmeze o linie pedagogica, folosind studiile de caz pentru a dezvolta o intelegere critica a scenariilor si strategiilor de afaceri de servicii. pentru marketing pe pietele emergente.