Integrated Marketing Communication

Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.

Comunicarea de marketing integrata ofera o abordare pas cu pas, testata la clasa, a proceselor si strategiilor creative pentru IMC eficient. Unul dintre cele mai practice texte de pe piata, aceasta noua editie a treia complet actualizata acopera abilitatile cheie si detaliaza evolutii importante in principiile traditionale de publicitate si marketing.