Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations.

Discuta cercetari inovatoare privind marketingul experiential si evalueaza reflectiile interdisciplinare ale practicilor din diferite perspective. Cartea exploreaza, de asemenea, modul in care conceptul de experienta este dezvoltat, gestionat si comercializat in functie de nevoile si motivatiile actuale ale consumatorilor.