Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers;

In ultimii ani, in randul cadrelor universitare si practicienilor, a existat un interes tot mai mare pentru subiectul marketingului intern: probleme si perspective, principii, fundamente si concepte, deoarece exista convingerea ca succesul si imbunatatirea pe o piata competitiva se obtin prin furnizarea de servicii mai bune clientilor (in primul rand, clientilor interni).