International Business

The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.

Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.

Caracterul deschis al economiei globale combinat cu internationalizarea afacerilor inseamna ca studentilor de afaceri li se cere din ce in ce mai mult sa inteleaga complexitatile afacerilor internationale. Acest manual introductiv ofera elevilor o imagine de ansamblu cuprinzatoare asupra acestui subiect vital. Subiectele discutate in cadrul textului includ: mediul politic si economic; cultura; management si organizare; strategii de marketing international; comunicare interculturala; drept international; Finante Internationale; si logistica / transport international.