International Business Strategy

Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.

Aflat la a treia editie, acest manual de baza combina rigoarea analitica si cunostintele manageriale privind functionarea si strategia marilor intreprinderi multinationale (MNE). Ofera comentarii la 74 de articole cheie din recenziile de conducere si dezvolta un model conceptual cuprinzator pentru a sprijini invatarea studentilor cu o perspectiva practica.