International Management in Service Firms

It not only addresses functions such as global service marketing, financial management and human resource management, but also discusses aspects such as global account management, global service delivery and international project management, as well as the topical issue of managing distributed virtual teams.

Acesta nu abordeaza doar functii precum marketingul global al serviciilor, managementul financiar si managementul resurselor umane, dar discuta si aspecte precum managementul global al conturilor, livrarea globala a serviciilor si managementul proiectelor internationale, precum si problema de actualitate a gestionarii echipelor virtuale distribuite.