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International Marketing

Autor: Ghauri, Pervez; Cateora, Philip

Disponibilitate: LIVRARE IN 2-4 SAPTAMANI (produsul este livrat din Marea Britanie)


343,99 RON
The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

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AutorGhauri, Pervez; Cateora, Philip
EdituraMcGraw-Hill Education - Europe
Dimensiuni197 x 262 x 22
Data Publicarii16/01/2014
Editie4 ed
FormatPaperback / softback
Numar pagini682
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Recenzati:International Marketing
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