Internet Strategy

Concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences. Presenting how enabling technologies are as important as ever, this book points out that there's a need to move to new levels in thinking and execution.

Se concentreaza asupra modului de a crea, executa si dezvolta o strategie centrata pe client a oricarei strategii de management bazate pe Internet pentru a oferi experiente valoroase pentru clienti. Prezentand modul in care tehnologiile abilitante sunt la fel de importante ca intotdeauna, aceasta carte subliniaza ca este nevoie de a trece la noi niveluri in gandire si executie.