Introducing Intercultural Communication

Taking a truly global perspective, this textbook presents concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style. The third edition features new international case studies to tie theory to real-world practices, including the European refugee crisis, Chinese food culture and Barbie dolls and beauty.

Avand o perspectiva cu adevarat globala, acest manual prezinta concepte, teorii si aplicatii din domeniul comunicarii interculturale intr-un stil viu si usor de urmarit. A treia editie contine noi studii de caz internationale pentru a lega teoria de practicile din lumea reala, inclusiv criza refugiatilor europeni, cultura alimentara chineza si papusile si frumusetea Barbie.