An Introduction to Behavioral Finance and Asset Management

This book introduces readers to behavioral finance applied to wealth management. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior.

Aceasta carte ii prezinta pe cititori in finantarea comportamentala aplicata managementului averii. Adresata studentilor, administratorilor de active, consilierilor financiari si investitorilor, cartea exploreaza abordarea comportamentala a deciziilor financiare si examineaza psihologia comportamentului investitorilor.