Introduction to Business Analytics

Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts. This book is intended to present key concepts related to quantitative analysis in business. It is targeted at business students taking an introductory core course.

Analiza afacerilor a devenit un subiect cheie in curricula de afaceri si este nevoie de abilitati cantitative mai puternice si de intelegere a conceptelor fundamentale. Aceasta carte are scopul de a prezenta concepte cheie legate de analiza cantitativa in afaceri.