Introduction to Business Analytics

Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts. This book is intended to present key concepts related to quantitative analysis in business. It is targeted at business students taking an introductory core course.

Analiza de afaceri a devenit un subiect cheie in programele de studii de afaceri si exista o nevoie de abilitati cantitative mai solide si de intelegere a conceptelor fundamentale. Aceasta carte isi propune sa prezinte conceptele cheie legate de analiza cantitativa in afaceri.