Introduction to Data Analysis

Covering the general process of data analysis to finding, collecting, organizing, and presenting data, this book offers a complete introduction to the fundamentals of data analysis.

Using real-world case studies as illustrations, it helps readers understand theories behind and develop techniques for conducting quantitative, qualitative, and mixed methods data analysis. With an easy-to-follow organization and clear, jargon-free language, it helps readers not only become proficient data analysts, but also develop the critical thinking skills necessary to assess analyses presented by others in both academic research and the popular media.

It includes advice on:

- Data analysis frameworks

- Validity and credibility of data

- Sampling techniques

- Data management

- The big data phenomenon

- Data visualisation

- Effective data communication

Whether you are new to data analysis or looking for a quick-reference guide to key principles of the process, this book will help you uncover nuances, complexities, patterns, and relationships among all types of data.

Acoperind procesul general de analiza a datelor pana la gasirea, colectarea, organizarea si prezentarea datelor, aceasta carte ofera o introducere completa la fundamentele analizei datelor. Folosind studii de caz din lumea reala ca ilustratii, ii ajuta pe cititori sa inteleaga teoriile din spatele lor si sa dezvolte tehnici pentru efectuarea de analize de date cu metode cantitative, calitative si mixte.