Joy

Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.

Relatiile de succes cu publicul se bazeaza pe modul in care oamenii sunt tratati, asa ca relatiile publice ar trebui sa contribuie la stimularea fericirii si a bucuriei si, prin aceasta, la imbunatatirea succesului organizational si a bunastarii oamenilor. Aceasta carte exploreaza modul in care relatiile publice contribuie la bunastarea publicului sau si prezinta constatari din cercetarile curente in domeniu.