Just Evil Enough

Just Evil Enough reveals the mindset and tactics that subversive marketers use to forge an essential advantage in an unfair world. Packed with fascinating case studies and practical frameworks, it’s a must-read for start-up founders, brand owners, and anyone who wants to win in the attention economy.

Just Evil Enough dezvaluie mentalitatea si tacticile pe care marketerii subversivi le folosesc pentru a crea un avantaj esential intr-o lume nedreapta. Dotat cu studii de caz fascinante si cadre practice, este o lectura obligatorie pentru fondatorii de start-up-uri, proprietarii de marci si oricine doreste sa castige in economia atentiei.