Key Account Management Excellence in Pharma & Medtech

Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers, and this book shows you how.

Companiile farmaceutice si de tehnologie medicala urmaresc din ce in ce mai mult managementul conturilor cheie (KAM) ca raspuns la cresterea sistemelor si grupurilor mari, sofisticate si complexe de furnizori de asistenta medicala si platitori. Cei care investesc timp pentru a obtine KAM corect isi vor proteja afacerea si vor creste cu acesti clienti in crestere, iar aceasta carte va arata cum.