Language Management

This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world.

Aceasta carte se bazeaza pe studii de caz de management lingvistic in cadrul organizatiilor britanice pentru a examina deciziile pe care le iau cu privire la diversitatea lingvistica in comunicarile lor profesionale pentru a avea succes intr-o lume multilingva.