Leveraging Constraints for Innovation

Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them

This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints.

Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizational Constraints, insights emerge that provide guidance on how to: identify and solve for sources of innovation constraints within the company; implement and manage virtual NPD teams; and effectively organize new service development in professional services. The last part, Market Constraints, examines how to: adapt firm capabilities to overcome constraints preventing consumers in low-end and under-resourced markets from purchasing new products; implement inclusive innovation strategies to address markets constrained by underdeveloped infrastructures; develop solutions for women and other disadvantaged market traders in emerging markets.

This book:

Is a single comprehensive volume that covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion Provides a set of frameworks, techniques, and tools that can be immediately implemented by individuals across firms Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as for the development of new business models Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is an ideal book for all product development professionals, including marketers, engineers, project managers, and business managers in both startups and well-established firms, and from a broad range of industries from heavy manufacturing to the service sector.

Ofera managerilor o perspectiva concreta asupra unui set selectat de constrangeri inovatoare si cum sa le abordati cel mai bine Aceasta carte PDMA Essentials, a treia din aceasta serie, ofera un cadru de constrangeri individuale, organizationale si de piata si societate care ii ghideaza pe manageri in identificarea constrangerilor specifice legate de activitatilor lor de inovare si le ofera instrumentele si practicile corespunzatoare pentru a depasi si a valorifica aceste constrangeri. Scris de o echipa de experti internationali in inovare, Leveraging Constraints for Innovation: New Product Development Essentials de la PDMA este prezentat in trei parti.