Lie-Ability

For leaders and companies, business success depends on the ability to build trust. Trusted brands succeed and sustain. Or so we used to think. Lie-Ability is about the corruption of truth, the loss of trust and the death of transparency. And, perhaps more importantly, what can be done about it.

Pentru lideri si companii, succesul in afaceri depinde de capacitatea de a construi incredere. Brandurile de incredere au succes si se mentin.