Living Brands

Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. This is a book that will make you think about brands a little differently

Living Brands este o noua privire asupra marcilor si branding-ului din mintea unui consultant de marca si lector absolvent Chris Farmer. Este o examinare de bun-simt a motivului pentru care inzestram marcile cu calitati umane, invatam sa le iubim si sa le dam viata.