The Longevity Economy

Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.

Bazat pe cercetari de ultima ora in domeniul demografiei, tehnologiei si a ambitiilor si aspiratiilor celor de pe piata cu peste cincizeci de ani, directorul MIT AgeLab arata cum companiile pot profita din proiectarea si marketingul pentru oameni de peste cincizeci si peste si din vanzarea acestora. produsele si serviciile de care isi doresc si au nevoie cu adevarat.