LOONSHOTS INTERNATIONAL EDITION

What do James Bond and Lipitor have in common? What can we learn about human nature and world history from a glass of water?

In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how this new kind of science helps us understand the behavior of companies and the fate of empires. Loonshots distills these insights into lessons for creatives, entrepreneurs, and visionaries everywhere.

Ce au in comun James Bond si Lipitor? Ce putem invata despre natura umana si istoria lumii dintr-un pahar de apa? In Loonshots, fizicianul si antreprenorul Safi Bahcall dezvaluie un nou mod surprinzator de a gandi la misterele comportamentului de grup care provoaca tot ceea ce credeam ca stim despre hranirea progreselor radicale. in ceea ce priveste stiinta tranzitiilor de faza, Bahcall arata de ce echipele, companiile sau orice grup cu o misiune se vor schimba brusc de la imbratisarea ideilor noi salbatice la respingerea lor rigida, la fel cum apa curgatoare se va transforma brusc in gheata fragila.