Low-Cost, Low-Tech Innovation

This book attempts to address the imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of eight small innovative Scottish companies, this book presents an in-depth analysis of innovation in the food and drinks industry and unravels a lesser-known approach to

Aceasta carte incearca sa abordeze dezechilibrul printr-o analiza cuprinzatoare a inovarii in acest domeniu in mare parte neglijat. Bazata pe studii de caz a opt mici companii scotiene inovatoare, aceasta carte prezinta o analiza aprofundata a inovarii in industria alimentara si a bauturilor si dezvaluie o abordare mai putin cunoscuta a...