Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.

Noul secret pentru a conduce Loialitate care plateste. Odata revolutionare, programele de loialitate concepute pentru a diferentia produsele au devenit rapid marfa.