Magnetic

Based on a framework developed at Stanford University and honed through teaching business students and Stanford scientists, this book gives you the tools to be more convincing and be heard. Learn how to phrase ideas persuasively, overcome resistance, relate to strangers, and win support from difficult people.

Bazata pe un cadru dezvoltat la Universitatea Stanford si perfectionat prin predarea studentilor de afaceri si a oamenilor de stiinta din Stanford, aceasta carte va ofera instrumentele pentru a fi mai convingator si a fi auzit. Aflati cum sa exprimati ideile in mod persuasiv, sa invingeti rezistenta, sa va relationati cu strainii si sa castigati sprijin de la oameni dificili.