The Making of a Status Symbol

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .

Aceasta carte arata cum Rolex a devenit intruchiparea succesului individual din anii 1960. Acest brand este mult mai mult decat un ceas: este o naratiune asupra unei triple exceptionalitati: cea a unui produs, cea a unui antreprenor si cea a consumatorilor bogati care il poarta.