Making the Connections: Using Internal Communication to Turn Strategy into Action

This title was first published in 2000: Examines how businesses can use internal communication to achieve differentiation, improve quality, customer service and innovation, and to manage change more effectively. The book describes the why, the what and the how of internal communication.

Acest titlu a fost publicat pentru prima data in 2000: Examineaza modul in care companiile pot folosi comunicarea interna pentru a realiza diferentierea, imbunatatirea calitatii, serviciul pentru clienti si inovarea si pentru a gestiona schimbarea mai eficient. Cartea descrie de ce, ce si cum comunicarii interne.