Manage the Message, Change the Outcome

A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis. An essential guide for C-suite executives of companies of all sizes.

Un semnal de alarma pentru a motiva si inspira liderii, aceasta carte reprezinta o abordare proactiva a planificarii si gestionarii crizelor, ghidand liderii pas cu pas printr-o abordare testata pe teren, ce ii va ajuta sa fie mai eficienti si mai putin defensivi atunci cand se confrunta cu o criza. Un ghid esential pentru directorii de nivel C din companiile de toate dimensiunile.