Managing Creative Enterprises - Creative industries - Booklet no. 3

This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.

Aceasta brosura introductiva este destinata a fi utilizata atat de persoanele creative, cat si de antreprenorii de afaceri (1) ca instrument de intelegere a specificului pietei creative si a provocarilor majore cu care se confrunta intreprinderile creative in ceea ce priveste finantarea, comercializarea sau gestionarea activelor de proprietate intelectuala si ( 2) ca un ghid practic pentru a ajuta managerii si creatorii sa abordeze aceste provocari si sa infiinteze si sa conduca afaceri creative viabile.