Managing Cultural Differences

This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management.

Aceasta noua editie a manualului bestseller, ,,Managing Cultural Differences" (Managing Differences Cultural), ii indruma pe studenti si practicieni spre o intelegere a modului de a face afaceri la nivel international, oferind sfaturi practice despre cum se poate obtine un avantaj competitiv printr-un management intercultural eficient.