Managing Customer Experience and Relationships

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul.

Sporiti profiturile, marjele si loialitatea clientilor cu o strategie CRM mai eficienta. Gestionand experienta si relatiile cu clientii, editia a treia pozitioneaza clientul drept central pentru strategia pe termen lung si ofera indrumari esentiale pentru optimizarea acelei relatii pe termen lung.