Managing Customer Relationships Using Customer Care Techniques

In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.

In mediul de afaceri global de astazi, Managementul Relatiilor cu Clientii (CRM) a devenit cheia succesului multor companii internationale. Aceasta carte ofera o analiza cuprinzatoare a acestui aspect crucial al afacerilor, concentrandu-se asupra modului in care companiile isi pot gestiona eficient relatiile cu clientii in contextul expansiunii globale.