Managing Media and Digital Organizations

First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives.

In primul rand, crearea unui produs media: finantarea proiectelor si managementul tehnologiei, resurselor umane, operatiunilor de productie, activelor intelectuale si relatiilor guvernamentale. Aceasta carte este conceputa pentru a-i ajuta pe cei care sunt deja in sector sau pe cei care se alatura acestuia sa devina manageri creativi si creativi manageriali.