Managing Organizations in the Creative Economy

The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace.

Industriile creative si culturale reprezinta un sector important si in crestere in economia globala. Prosperitatea in aceste industrii este deosebit de dificila, iar organizatiile se confrunta cu provocari unice in era digitala.