Managing Organizations in the Creative Economy

Managing Organizations in the Creative Economy is the first textbook of its kind, introducing organizational behaviour theories and applying them to the creative world. The text is underpinned by the latest research and theoretical insights into creative industries management and organisational behaviour.

Managing Organizations in the Creative Economy este primul manual de acest gen, care introduce teorii ale comportamentului organizational si le aplica in lumea creativa. Textul este sustinut de cele mai recente cercetari si perspective teoretice despre managementul industriilor creative si comportamentul organizational.